Best Odds Guaranteed

Many bookmakers now offer Best Odds Guaranteed when it comes to horse racing, particularly for meetings that take place in the UK and Ireland.

Best Odds Guaranteed is also abbreviated as BOG and it’s an excellent concession that is designed to ensure that betting customers always get the biggest price about the horse they have backed for a certain race.

On this page, we provide all the information you need when it comes to getting Best Odds Guaranteed.

Best Odds Guaranteed Betting Sites

Best Odds Guaranteed Explained

Getting Best Odds Guaranteed on UK and Irish horse racing is a straightforward business. Indeed, many bookmakers automatically assign you an Early Price or Board Price when you back a horse with a pledge to pay out at the Starting Price should the latter prove to be bigger.

Let’s say you fancy a horse racing bet and back Green Meadow in the 3.10 at Newmarket. On the morning of the race, the horse is trading at odds of 5/1, so you place your bet taking this early price.

When the race goes off, Green Meadow has drifted to odds of 10/1. The horse then wins the race. Providing that you placed your bet with a bookmaker offering Best Odds Guaranteed, then you will get paid out at 10/1 instead of the 5/1 odds that you took.

Conversely, let’s say you back What A Diva in the 2.20 at Punchestown. She’s available at 8/1 an hour before the race, although the mare ends up winning at a Starting Price of 6/1 instead.

Because your Board Price was bigger than the Starting Price of the horse, then your bookmaker will pay you at the 8/1 instead of the 6/1.

For some bookmakers, you must actively take the Early Price or Board Price to make sure you qualify for Best Odds Guaranteed, although many now automatically give you the price as part of the overall promotion.

Please note that this promotion doesn’t apply to ante-post betting markets and the offer only starts to apply after the “first show” of prices for that particular race although terms may differ between bookmakers.

How to Benefit from Best Odds Guaranteed

The aim of the game is to secure the biggest possible price about a horse that you want to back. With this in mind, it’s worth monitoring the latest odds as soon as they become available for a particular race.

It’s often the case that the bookmakers will initially differ with their “first show” of prices for a horse race and that could be the best time to grab an early price providing that Best Odds Guaranteed is in place.

Some betting customers like to monitor a particular race betting market for hours leading up to the race before pouncing on a price that they feel is the biggest they can possibly get about their fancy.

It’s worth noting that the odds are always changing and you will only get the price available about the horse when you back it. Therefore, if a horse has been backed in from 10/1 to 5/1 before the off, you can’t retrospectively get the 10/1.

List of Bookmakers Offering Best Odds Guaranteed


  • Bet365 run their Best Odds Guaranteed offer for bets placed on win and each-way fixed odds markets. The offer includes Board Prices, bet365 Early Prices, singles and multiples as well as Showcast bets on all racing where a fixed price is offered.

William Hill

  • Hills were one of the first bookmakers to launch Best Odds Guaranteed and this applies to daily greyhound racing in addition to horse racing. This is only available on the “win” market and customers can take advantage on the day of the race.


  • Ladbrokes go live with Best Odds Guaranteed from 9am UK time every day, with the promotion including early prices, board prices, singles and multiples.


  • BetVictor run this offer for UK & Irish horse and greyhound racing meetings. It does not apply to their Extra Markets or Match Bets, while antepost bets also don’t qualify with this bookmaker.


  • Betway’s BOG offer is applicable to UK & Irish horse racing winner bets that are placed after 9am UK time. The minimum stake per bet is £1 and Lucky 15, 31 and 63 bets don’t qualify for this promotion.

Paddy Power

  • Paddy Power go live with Best Odds Guaranteed from 8am UK time every day, with their Best Price Guaranteed promotion including singles and multiples on win and each-way markets only.


  • Coral’s Best Price Guaranteed has been extended to greyhound racing as well as horse racing, with this offer applying to all races in the UK and Ireland. The offer applies to win, each-way and multiple racing wagers.


  • Betfair run their Best Odds Guaranteed promotion for all UK and Irish horse race winner markets and also selected greyhound meetings in the UK and Ireland. The offer applies to any price taken on singles and multiples on the day of the race, while this applies only to sportsbook and not exchange.