Bet Builder is one of the newest online sports betting innovations, with several online bookmakers now allowing customers to place customised bets across a range of sports and particular football.
Bet365 lead the way with their Bet Builder product, with customers essentially being able to create the bet they want on a football match. This operator will provide the most popular betting markets and it’s a case of cherry-picking the selections that you want to make for a particular game.
The Bet Builder option has proved so successful that bet365 now allow customers to combine these type of bets in a multiple with other Bet Builder wagers.
For example, you might create a Bet Builder for the game between Manchester City and Manchester United before combining it in a double with the same type of bet for Everton v Liverpool.
Alternatively, you can create a tailored bet through the Bet Builder product and then combine it in a multiple with non-Bet Builder betting options. It’s all about giving the customer as much choice as possible.
Building your bet at bet365 is a straightforward process, with this bookmaker allowing customers to make up to six selections to create a unique bet. Many customers like to kick off their Bet Builder by making a selection from the Match Result market and that can refer to Full Time or Half Time.
Other popular Bet Builder markets include Both Teams to Score, Number of Goals Scored, Players to Score, Corners, Cards and To Qualify / Lift the Trophy.
In order to start the bet building process, you must firstly visit the fixture page where all the available betting markets can be accessed. You then choose the Bet Builder feature and click on “Add Selection”.
You will then be taken to the “Choose a Market” pop-up where you can select from a desired market, with the available options then displayed. You can add each selection to the Bet Builder slip where you will see the latest odds calculated. The odds will steadily increase as you add further selections.
Bet365 are widely regarded as the market-leader when it comes to offering football punters the best possible value and they’ve also launched Enhanced Prices for the Full Time Result market which means customers can take a bigger price when it comes to some of the leading European football competitions.