Paddy Power is the cheeky chappie of sports betting in the UK and Ireland, known as much for its edgy TV adverts as its betting products. But it’s also a solid firm that offers a fantastic range of promotions, free bets and ‘Money Back If…’ bonuses, and so Paddy should not be ignored solely on the basis of his near-the-knuckle marketing campaigns.
The sign-up bonus and the Paddy Power free bet offering are, at the time of writing, one and the same. New customers can place a £10 risk-free bet when they register; if their wager wins, then happy days. If it doesn’t, Paddy Power will refund your stake as a free bet to use as you wish.
Another free bet Paddy Power is offering comes via its ‘Money Back If…’ promotion. As the name suggests, here you will pocket a free bet if a certain situation plays out. So, if Harry Kane scored for Tottenham then PP might pay out on all pre-match anytime goalscorer bets, as one fictional example.
As mentioned, the Paddy Power sign up bonus is, quite simply, a free bets promotion: you can place a risk-free £10 wager when you join the brand, safe in the knowledge your stake will be returned as a free bet if your selection doesn’t land.
One thing that horse racing punters will enjoy is its Money Back promotions, which add genuine value to your betting. So you might get your money back if the favourite wins in a specific race or if your horse falls. Paddy Power also rolls out extra places for many major horse races and golf tournaments.
At this point we should also mention Paddy’s Rewards Club, which is an outstanding initiative. You’ll be given free bets when you wager a certain amount within a week, and also have the chance to win tickets to major sporting events, exclusive match screenings, discounts on gadgets and much more.
When you visit its website keep your eyes peeled for ‘Power Prices’, which are essentially the Paddy Power enhanced odds offers in a nutshell. These are available across football, horse racing, tennis and more, and range from single selections to ‘Same Game Multi’s’, which are obviously three or more legs on the same event. Indeed, Paddy Power often has insurance offers on its site relating to same game multi’s, where if one selection lets you down your stake will be refunded.
Paddy Power’s coverage of football, horse racing and all of the other key sports is about as comprehensive as you can expect from any upper-echelon bookmaker. All of the key market types are offered, and the firm has created many of its own; football punters will enjoy their ‘What Will Happen?’ market, which breaks matches down into 15-minute blocks and offers prices on certain things, e.g. a goal, booking, throw in etc, taking place.
Paddy also offers the various formula and system bets for horse racing punters, while its coverage of Irish sports – as you might expect from its background – is second to none, with the GAA and Irish-based horse racing covered in extensive detail.
If you are looking for super-generous odds then you might be disappointed. Paddy doesn’t try to compete with these newer brands that are offering eyebrow-raising prices in an attempt to break into the industry, and instead the firm is content with the knowledge that its all-round product offering is a strong one.
A recent re-design has improved both Paddy Power’s desktop site and its mobile presence no end, and we’re happy to report that its mobile browser is as strong as anything out there. Gone is the extremely busy homepage, where bright colours and tiny text were the stuff of nightmares. In its place is a sensible layout, easy navigation thanks to the sliding top menu and a more palatable colour scheme that won’t have you rushing for your sunglasses.
Those good vibes continue to its dedicated mobile app, which Paddy is boasting is its ‘fastest ever’. You certainly get that impression when using it, and similar design principles have been introduced to the application as have been implemented on the mobile site.
Punters who download this latest version of the Paddy Power can also now take advantage of ‘Same Game Multi’, which has been added to the new update. The app is available across Apple, Android and Windows devices.
It would be fair to describe Paddy Power as ‘unique’ when it comes to its marketing campaigns – its tongue-in-cheek humour is a world away from the stuffy and straight-laced efforts of its rivals. And yet its website and app are both completely ‘ordinary’, in that they fall in line with most other bookmakers out there.
There are no unique features to speak of, apart from that ever-changing selection of promotions and Money Back offers. It’s these offers, and the ‘Same Game Multi’ platform, that identifies Paddy Power as being slightly different from the competition, but even then these features are easily replicable.
What new customers will get is a solid betting experience across their devices. With some sportsbooks still failing to achieve even this basic principle, Paddy stands out from the crowd.